The Standard Model is Not Enough
While the Standard Model 
provides a very good description of 
phenomena observed by experiments, it is still an incomplete theory. 
The problem is that the Standard Model can't explain 
why some particles exist as they do. For example, even though 
physicists knew the masses of all the quarks except for top quark for many 
years, they were simply unable to accurately predict top's mass without 
experimental evidence because the Standard Model lacks a mathematical 
model for finding a pattern for particle masses.
Another question concerns the fact that there are 
3 pairs of quarks and 3 pairs 
of leptons. Each "set" of these particles is called a 
generation (a.k.a. family). 
Therefore, the up/down 
quarks are first generation quarks, while the electron 
and e- neutrino are first generation leptons. 
In the every-day world we observe only the first-generation particles 
(electrons, e- neutrinos, and up/down quarks). Why does the natural world 
"need" the two other generations?
We thank Fermi National Laboratory for use of part of their image.