It turns out that some particles 
(quarks and gluons) have a type of charge that 
isn't electromagnetic; rather, it is called color charge.
The force between 
color-charged particles is very strong, 
earning it the name Strong Force. 
Because this force holds quarks together to form hadrons, 
its carrier particles 
are whimsically called gluons because 
they so successfully "glue" the quarks together.
It is important to note that only quarks and gluons have color charge. Hadrons (such as protons and neutrons) are color neutral, as are leptons. For this reason, the strong force only acts on the really small level of quark interactions.